HUC (Higashikawa Universal Card) is the ecosystem Yoshi engaged as founder working with senior in town.

  • Electronic money and point to be used for shopping (e-money points)
  • Point rewarded by joining health check, volunteer, cultural event etc
  • Used not only for own shopping but contributed for future (student sport, nature activity)
  • Total user of 160k, with 80% of 8k resident in town  (IC card & smartphone app)
  • Membership enterprise 100+ by retail, restaurant, hotel, furniture, bank, agriculture, construction, education and local government
  • Circular economy to enhance local production  and consumption in town
  • Economic impact estimated JPY 1billion/year at minimum
  • Sprit of “Nobody behind” from child to senior, private store to enterprise for all industries
  • Expressed as virtual shopping mall as joined by all industries
  • Ecosystem to enable to sustainable future for SDGs (3,4,8,9,10,11,12,17)
  • Enhance local startup and immigration
  • Scholarship of international language students
  • Called “Carved wooden sign of today” tool to take over the spirit of community development by senior through making carved wooden sign in front of shops
  • Awarded by The Small and Medium Enterprise Agency.
  • Hokkaido University Academic Journal "HUSCAP Journal" online speech made by Yoshi Sadai
  • Introduced as Best practice in future vision report of “Hokkaido 2050 vision” by Hokkaido Economic Federation